Last weekend, I got the opportunity to partake in a photo shoot for a marketing campaign with a Greek sandal company. As a creative member of the Georgetown Marketing Agency, I get to collaborate with fellow team members to come up with fresh and innovative ideas to communicate brand messages to a target audience, whether it be through print or digital mediums.

We embarked on our shoot on a sunny Sunday morning. It was a super fun experience exploring Georgetown, and trying to find the most colourful spots to shoot. It was a great time working with the models as well!

Marketing campaigns should have heart. They should come from people who care about what they’re making. I was lucky enough to be part of a campaign that came from sincerity, and to join a team of talented students that wanted to help show the brand to the world in creative ways.